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5496 W Andrew Johnson Hwy, Morristown, TN, 37814

About East Tennessee Nissan


Open Today! Sales: 12pm-6pmService: Closed | Call us at: Call sales Phone Number(423) 799-2445

Welcome to East Tennessee Nissan, serving Knoxville

We know you have plenty of options when it comes to buying a car in the Morristown area, but when you’re looking for a Nissan dealership with a proven track record of delivering quality Nissan vehicles and dependable, friendly service to all of its customers, rely on East Tennessee Nissan.

At our Nissan dealership, we put community before everything else, and we’ve followed through on that commitment by building a dealership culture that is friendly, approachable, and ready to give back to the people we serve in communities like Knoxville, Oak Ridge, Newport, Jefferson City & White Pine.


East Tennessee Nissan serving Knoxville


This begins by providing an unbeatable experience at our Morristown Nissan dealership itself, from our impressive Nissan inventory of new Nissan cars to our helpful, personalized Nissan financing process and our state-of-the-art Nissan service facility where we employ a reputable team of factory-trained technicians who are ready to handle all your maintenance and repair needs.

Our family-owner dealership, located at 5496 W Andrew Johnson Hwy Morristown, TN 37814, has become ingrained in the local Morristown community and we await the opportunity to help you find the Nissan vehicles and services you’ve been looking for.


East Tennessee Nissan serving Oak Ridge


Great People: Making up the East Tennessee Nissan Team

Trust. This one word represents what we strive for. We’re not asking you to blindly believe us – as we’re happy to work hard to gain your trust. And once that happens, you can begin to experience the advantages that East Tennessee Nissan can offer you. Because when you fully trust your car dealer, the entire process becomes easier.

Our staff is filled with car people – working here is more than a job to us. The folks that work here do so because they are passionate about the car business. And being “car buffs,” they have no trouble answering your questions, whatever they may be. Go ahead, try to stump them – but don’t expect to succeed.


East Tennessee Nissan serving Newport


Why Buy From Us?

East Tennessee Nissan is proud to be part of Victory Automotive Group, an award-winning, family-owned national dealership group. At all of our 45+ Victory Automotive Group locations, you’ll get:

  • 90-day warranty on every used car + 2 years of Car Doc Maintenance
  • Every used car is Victory Certified and received a 182-point inspection
  • Extended store and service hours for your convenience
  • Meet directly with a manager
  • Enormous selection – 45+ dealership network … and counting!
  • Top-15 automotive dealership group in USA
  • Excellent relationship with hundreds of lenders – Best rate, every time

Certified Pre-Owned 182-Point Inspection



Car Doc Logo

Car Doc Premier Maintenance & Membership Program

Welcome to the Car Doc, the premier maintenance and membership program designed to provide quality budgeted car care, preventative maintenance and membership amenities to topnotch customers – like you! You can make the decision today to maximize your vehicle’s performance, simplify your car maintenance and ultimately grow its resale value. PLUS, Car Doc now comes standard with every pre-owned vehicle for 2 years – including 6 oil changes and 6 tire rotations.

  • Save thousands on maintenance services over the life of your vehicle.
  • Potential increase in residual value or resale value of your car.
  • Convenience of having paid for maintenance wrapped into your monthly payment.
  • Manufacture trained technicians using OEM parts on your car.
  • Convenience and security through Road America.

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About East Tennessee Nissan

Our Story

East Tennessee Nissan is proud to be part of Victory Automotive Group, an award-winning dealership with stores from coast-to-coast. Founded in 1997, Victory grew from very humble beginnings with just a single Nissan store in rural Tennessee. Within a few years, Victory was growing quickly with additional brands and beyond the state borders. Today, after over 20 years, Victory has over 45 locations in 9 states representing 12 of the best automobile brands.

Although the footprint has grown dramatically, it is still a family-owned and operated business and our owner is still on the sales floor every day doing what he loves: taking care of customers. While Victory has grown to become a large organization that customers can count on for all of the sales and service needs, those who buy from Victory are always pleasantly surprised at the level of personal attention they receive, including the fact that the owner might just greet them at the door!

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East Tennessee Nissan Philanthropy Work

Philanthropic Work

Giving Back Gets Victory Automotive Going – From major contributions to the University of Michigan Athletic Program to the sponsorship of hundreds of golf outings, baseball teams, charity events, auctions and more, Victory Automotive put its money where its mouth is.

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East Tennessee Nissan is located at: 5496 W Andrew Johnson Hwy • Morristown, TN 37814

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East Tennessee Nissan 36.1824843, -83.384675.